A few random things:
- I like 538’s work, and I particularly like this piece on the Comey letter. They clearly set out their logic in arguing their logic that while their are multiple factors that impact any election outcome, the Comey letter was a clear impact, and one that was significant enough to almost certainly tip the scales:
The Comey letter wasn’t necessarily the most important factor in Clinton’s defeat, although it’s probably the one we can be most certain about. To explain the distinction, consider Clinton’s decision to run a highly negative campaign that focused on branding Trump as an unacceptable choice. One can imagine this being a huge, election-losing mistake: Trump’s negatives didn’t need any reinforcing, whereas Clinton should have used her resources to improve her own image. But one could also argue that Clinton’s strategy worked, up to a point: Trump was exceptionally unpopular and needed a lot of things to break his way to win the election despite that. The range of possible impacts from this strategic choice is wide; perhaps it cost Clinton several percentage points, or perhaps it helped her instead. The range from the Comey letter is narrower, by contrast, and easier to measure. It was a discrete event that came late in the campaign and had a direct effect on the polls.
The standard way to dismiss the letter’s impact is to say that Clinton should never have let the race get that close to begin with. But the race wasn’t that close before the Comey letter; Clinton had led by about 6 percentage points and was poised to win with a map like this one, including states such as North Carolina and Arizona (but not Ohio or Iowa).8My guess is that the same pundits who pilloried Clinton’s campaign after the Comey letter would have considered it an impressive showing and spoken highly of her tactics.
Thus, you have to assess the letter’s impact to do an honest accounting of the Clinton campaign. If you’re in the “Big Comey” camp and think Clinton would have won by 5 or 6 percentage points without the letter, it’s hard to fault Clinton all that much. Even given all of Trump’s deficiencies as a candidate, that’s a big margin for an election in which the “fundamentals” pointed toward a fairly close race. “Little Comey” believers have more room to assign blame to Clinton’s campaign, in addition to Comey (and the media’s coverage of him).
- An interesting piece in the Guardian by a former FB exec, who highlights that there really is advertisement microtargeting, although he seems fatalistic about the consequences.
Facebook claimed the report was misleading, assuring the public that the company does not “offer tools to target people based on their emotional state”. If the intention of Facebook’s public relations spin is to give the impression that such targeting is not even possible on their platform, I’m here to tell you I believe they’re lying through their teeth …
- Which ties in to another piece in The Guardian, where FB acknowledges that its platform can be used to target public debate:
In a white paper authored by the company’s security team and published on Thursday, the company detailed well-funded and subtle techniques used by nations and other organizations to spread misleading information and falsehoods for geopolitical goals. These efforts go well beyond “fake news”, the company said, and include content seeding, targeted data collection and fake accounts that are used to amplify one particular view, sow distrust in political institutions and spread confusion.