Don’t think of an elephant

Don’t think of an elephant has been around a while now, but I only just got to reading it. I won’t say too much about it here. Just that I think the central idea is a powerful one, but that the book doesn’t do a great job of outlining a rigorous way to think about metaphors. I didn’t feel like Lakoff communicated a clear set of ideas for what defines the frame, or what a frame is. 

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